Reseller hosting does not have to be confined to the Internet. Resellers can make their own Intranets and provide it to various companies. It is like buying candies in bulk and opening a candy store and selling those candies packaged in nice decorative boxes. As a result, it provides one stop shop for the customers who are interested in various candies but do not go around the shopping mall to buy every variety of candy they are interested in.  Moreover, a single stop shop is easy for other businesses to interact with instead of interacting with dozens of shops offering myriad services around the Internet. Banks follow this approach by bundling insurance, savings account to a customer with a single sign on. Although banks are typically not resellers but many principles that banks have developed apply well to reseller hosting. A similar experience can be seen in flea markets where goods from dozens of places are sold by a set of few vendors.